BUSINESS OF BEAUTY

Pakistani women are one of the most beautiful women you would meet. They have sharp facial features,luscious thick hair,and beautiful skin.They are also very well versed when it comes to knowing their skin and how to care for it. They know what facial masks to use,how often to exfoliate, what type of makeup goes with every occasion.

In every part of the world,beauty standards exist and are tweaked everyday and somehow pressure is being put on women in particular to conform to these standards because no woman wants to be left out.

For instance ,with the increased obsession for fair skin and being fair,lightening and bleaching products are selling out quickly in the Pakistan market.

Also Pakistan women are not very accommodating to body hair. There is also the pressure to go through these very painful hair removal procedures to achieve smooth hairless ,baby-like skin.

Pakistanis are also known to struggle with hyperpigmentation. Hyperpigmentation is caused by an increase in melanin. Melanin is the natural pigment that gives our skin, hair and eyes their color. A number of factors can trigger an increase in melanin production, but the main ones are sun exposure, hormonal influences, age and skin injuries or inflammation.

Women,especially in Pakistani invest greatly in their looks. This is why beauty Salons do very well there in terms of profit.

The beauty companies there have been known over generations to use mostly natural raw materials in making their beauty products. Perhaps this is why the women have such young, beautiful skin. One of the many benefits of using natural materials is the safety it gives,compared to the chemicals used in making some of these products. A number of these chemicals might be very harsh on the skin and cause all kinds of reactions,and even life threatening diseases like cancers.

In addition to beauty products,most Pakistanis say they eat healthy and go to the gym as often as they can to stay beautifu

Design Team